Anja Victoria
From Berlin. Working remotely and in hybrid formats around Europe. I offer creative ideas in conjunction with customer-specific, professionally customized solutions for brand communication.
- 18+ years of experience
- 210+ successful projects
Nice to meet you
As an online and social media editor, content & copywriter, and director, I focus on unique content, ease of use, and impact. These three terms are my mantra in my profession and daily work. I’m passionate about creating captivating and engaging content, write meticulously targeted copy, transform ideas into moving images, and put together memorable, carefully crafted campaigns.
My services
Professional Skills
Professional Skills
Content Management Systems
TYPO3, WordPress, WooCommerce, Drupal, Shopify – I work with a wide variety of content management systems (CMS) every single day. I independently create content, edit and publish posts directly into the content management systems, and manage shop systems. I love it.
Social Media Management Tools
Hootsuite, Meta Business Suite, Facelift, Later, and more – my daily work includes using a variety of social media planning tools, including campaign management and reporting. This is a great way to control all social activities in one place.
Search Engine Optimization
I create texts and keyword content for search engines. This includes optimizing meta-elements and image files, keyword texts, realize on-page and off-page optimizations, and maintain internal link building and backlinks.
Communication Tools
Collaboration is key, and I further rely on video communication via Zoom, instant messaging services such as Slack and Microsoft Teams, and project management tools including Asana, Monday, and Redmine. I love working remotely and appreciate all the digital assistants for this on the market.
Languages
German is my mother tongue. It’s where I feel most a home and the language in which I’m a trained copywriter. However, many of my projects have been translated from English into German, and vice-versa. For some projects I communicate exclusively in English if that works best for my clients.
Photo & Video Portals
Using iStock, Envato Elements, Unsplash, Shutterstock, or other photo & video portals is part of my workaday world as a film and video director and content manager. A film or video shoot isn’t always best for an idea, or may prove prohibitively expensive, so these can be great alternatives.
AI Tools
Brave new world! Aldous Huxley’s work was prophetic and seems to be becoming reality. I personally love this progress, and so have integrated GPT-4o and other minor assistants into my everyday work. I regularly attend professional seminars and deep dives with AI experts. Excited to see what the future holds!
Google Tools
Microsoft Office
Microsoft Word is my friend and helper, although I prefer to write using Text Edit on a Mac. However, I also enjoy using PowerPoint for presentations. Microsoft Excel and I may one day become best buddies, but meanwhile I’ve at least mastered the basics.
Portfolio
- Editorial, Copywriting & Concepts
- Social Media
- Directing
o-ton, ODEG’s passenger magazine
As head copywriter and editor of the magazine o-ton of ODEG (Ostdeutsche Eisenbahn GmbH), I fill the passenger magazine with ideas and life. A print run of 40,000 copies is published three times a year and is placed in the trains.
Talent Berlin
I’m the editor-in-chief (TYPO3) and head copywriter for this Berlin online portal’s magazine for professionals since 2013, where people who want to work and live in Berlin can get informed about this. A true passion project of mine and a very true recommendation for all new Berliners!
Pflegecampus, e-learning platform
E-learning and quality management for healthcare (online course system) - that's Pflegecampus. I supported the start-up as a copywriter and concept specialist in both email marketing and website on-page optimization.
German Red Cross
As a copywriter and concept developer, I primarily supported the German Red Cross in online communication. Whether it was fundraising campaigns, texts about prominent ambassadors or entire landing pages – I am grateful to have been a part of the humanitarian work.
SchwuZ Queer Club
I designed a website for the SchwuZ Queer Club, wrote the copy, and managed it in CMS (WordPress). A photo concept was also part of the job. A project that was near and dear to my heart!
SAFIR, Engineering Languages
I designed a website for this Berlin-based software company, wrote the copy, and managed it in CMS (WordPress). We’re currently working together on new marketing strategies.
Berlin Recruiting Campaigns
As part of my editorial work for the city of Berlin, I wrote and published recruiting campaigns on an ongoing basis for a variety of professions (TYPO3). Right now, they’re looking for AI specialists.
Ableton AG
I wrote a variety of help-wanted ads, posters, etc. for the human resources department at Ableton AG, and ran a workshop called “Copy & Contents for Help-Wanted Ads.”
Aventa Personalmanagement
For the Berlin-based temporary staffing firm Aventa, I designed, wrote, and set up a website in CMS (WordPress). Aventa places personnel in commercial professions.
PANTAFLIX
For the German Film Awards, I created and wrote a guide for the jury’s viewing platform working in cooperation with the design professionals at PANTAFLIX, among others.
vanille & marille Eismanufaktur
I designed, wrote, and managed in CMS (TYPO3) the website for the Berlin food brand vanilla & marille. I additionally handle their newsletters, flyers, posters, and so on.
incorporate berlin
I worked as a wordsmith for the incorporate berlin agency. Working together we created a brochure for the Gewobag Berlin, among other things.
TRICON
As a copywriting partner for the real estate agency TRICON, I wrote a wide variety of exposés for real estate in Berlin and Brandenburg.
Ben Posener
I wrote the website and set it up (WordPress) for Berlin-based actor and voiceover artist Ben Posener. Ben has been seen in spots for Siemens, Mercedes Benz, and Bosch.
germanwingsmag
I spent several years as an editor and author for the inflight magazine of the now defunct Germanwings Airline.
Talent Berlin
LinkedIn, Instagram, and Facebook – as the senior social media editor and manager, I put together daily content for Berlin’s official professional employees’ portal.
wirberlin
The new brand for the capital city, WIRBERLIN (WE BERLIN), was launched in 2020 and I managed the long, one-year launch phase as the lead social media editor.
VYBE brothers
I put my social media skills to good use by supporting the VYBE brothers team for a number of years, including social media support for a big German television show.
bluuwa Water Solutions
In 2023, I supported the launch of this Berlin-based company’s Instagram channel by creating their first 3x3 grid post.
vanille & marille Eismanufaktur
Instagram and Facebook – I spent more than seven years (until 2022) providing daily content for the social media channels of this ice cream manufactory.
Capillé
As the senior social media editor and manager, I spent a year supervising the launch of this Swiss-based beauty brand on Instagram, Facebook, Twitter, and YouTube.
SchwuZ Image Film
I designed and directed an image film for the SchwuZ Queer Club. The video is the opener on the new website, which was launched in 2022.
Urban Spiritualist
I designed and directed a launch video, symbolling a powerful transformation, for the market entry of the US brand Urban Spiritualist.
#berlinjobs | Talent Berlin
I regularly shoot fascinating stories, and manage the editing, for Berlin’s official professional employees’ portal Talent Berlin, where employees from Berlin companies introduce themselves.
SchwuZ Location Video
To increase inquiries about renting the space, I designed and shot a video for the SchwuZ club that puts a full spotlight on the space itself.
Successful Arrival | Talent Berlin
I regularly conduct fascinating interviews with people who have successfully landed in Berlin for the magazine of Berlin’s professional employees’ portal, and am lead editor for the interviews afterwards.
Capillé
For this Swiss-based beauty products brand, I’ve created and directed multiple advertising videos for online use. The goal was launching the brand in German-speaking countries.
Free Initial Consultation
Do you need support for your online and social media posts, help with ideas, copy, or a director? Then I’m looking forward to meeting you. During a free initial consultation, it’s best that we talk about current projects, including timing and costs. Book it online right now!
Are you looking for someone to manage your website, social media channels, or an ideas person, wordsmith, or support for other projects? Then I’m looking forward to meeting you. Book your free call online! Together we can find out what opportunities there are for collaboration.
Do you want to get your business off to a flying start and would like support for your website, social media, or need ideas, copy, photos, or a video production? Then book a free initial consultation with me! In just twenty minutes, we can discuss the details of a potential cooperation.
5 Good Reasons
Director. Senior Level. Call it what you like, my work and expertise is top-notch and I have more than seventeen years of experience.
Cumulative Experience
Whether remote or hybrid – your project’s success is my focus and I adapt my work schedule to make it happen.
Flexibility In Time & Location
2 in 1 is the name of the game. Good ideas and well-organized working are two of my core strengths. I’m always dependable and always innovative.
Creativity & Professionality
Deadlines? I love them. I work well, every day, in agile projects with challenging timeframes. Bring it on!
Rigorous Timing
Calling me tech savvy is a bit of an understatement. I’m at home online and also enjoy learning even systems that are unfamiliar to me, and can do it very quickly.
Technical Expertise
This Is Me
Education & Experience
Textkreation Berlin
I opened my own offices in Berlin’s Prenzlauer Berg neighborhood in 2015. So much has happened since then. I’m a wordsmith for agencies and work as a freelance editor and director, concept developer and content strategist for various companies in an array of industries. Versatile and always on the go with new ideas. My clients really appreciate my web skills.
Online First
In 2013, I returned to Berlin from Munich and started working as a freelancer at the ideenmanufaktur agency in Berlin. During this time I grew as a senior editor and copywriter. I was mainly given jobs as a senior editor and copywriter for online projects (Type3, social media). We still work together to this day, for which I am very thankful.
Studies To Be Copywriter & First Employment
Talent isn’t everything! I wanted more: skills, tools, techniques. I learned all of this at the Text-College in Munich. I learned many such skills during my studies, which enabled me to further professionalize my abilities. For instance, aside from purely creative copywriting I was able to add SEO texts and other online skills. While studying I worked for the Berger Baader Hermes Agency.
Freelance Copywriter
This was when I started to work as a freelance editor and copywriter. Clients included Germanwings Magazine and L-Mag. As a child of two writers, I was blessed to be born with a talent for writing. I began my professionalization in social media in the year 2007.
More About Me
Arts & Culture
I get an amazing amount of joy from listening to music, looking at art, watching films and series, and reading books. Whenever I find enough time, I enjoy spending it in the world’s galleries, museums, operas, and theaters.
Social Diversity
I’m not just a proponent for using gender-inclusive language, I am also otherwise committed to promoting diversity in society. Whether in my personal or professional life, I’ve been involved in advancing many projects for diversity.
Protecting Animals
I sometimes don’t believe it myself, but I haven’t eaten meat or fish since 1997. I love animals and that’s why I’m involved with the animal protection organization Animal Equality as a sustaining member.
I Love To Travel
Traveling inspires me and helps clear my mind. My favorite trips are to cities. Then that’s where all the wonderful art and culture is that I cannot get enough of. Lisbon, New York, London, and Paris are among my recurring destinations.
What Others Think
Anja is skilled, solution-oriented, pragmatic, and creative. I appreciate her ability to quickly react when problems crop up and find innovative solutions. Her dedication and commitment helped make our collaboration a complete success. She proved to be a valuable partner.
Marcel Weber
Anja transformed our ideas into gorgeous texts. We’ve been won over by her professionality and personality and are looking forward to working with her again in the future.
Jan Neumann
On the same wavelength – that’s how our communication works. Mutual trust in each other’s abilities and the certainty of mutual success are the hallmarks of our work together. High spirits and fun are always guaranteed on our joint projects.
Jessica Jonelat
I love working with Anja from Textkreation so much because she’s an easy-going, funny person who is always completely professional in her work and always delivers on time. (Photo: Jane Engs)
Oliver Hildebrandt
I really enjoy working with Anja on design projects because she thinks in a structured and strategic way, has a great visual understanding, and so I can discuss and develop my ideas with her on equal footing.
Eike Wohlgemuth
Newsletter
Free Initial Consultation
Do you have a project you need support with? Then book your free initial consultation directly online here! In just twenty minutes, we will discover the potential and possibilities for working together. I’m looking forward to meeting you.
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Learn more
Great Offer, But I’m Looking For A Team
Perfect! Because I head a network of freelance graphic designers, programmers, photo and video producers, project managers, e-marketing specialists, and more. We’ve been realizing projects together since 2015, including websites, web shops, branding, handling social media channels, and successfully managing e-mail marketing and blogs.