Hi, my name is

Anja Victoria

Online & Social Media Editor, Content & Copywriter, Director

From Berlin. Working remotely and in hybrid formats around Europe. I offer creative ideas in conjunction with customer-specific, professionally customized solutions for brand communication.

<b>Anja</b> Victoria
  • 18+ years of experience
  • 210+ successful projects
Willkommen

Nice to meet you

Contemporary ideas & clear messaging

As an online and social media editor, content & copywriter, and director, I focus on unique content, ease of use, and impact. These three terms are my mantra in my profession and daily work. I’m passionate about creating captivating and engaging content, write meticulously targeted copy, transform ideas into moving images, and put together memorable, carefully crafted campaigns.

My services

Slide left  to see all services
Editorial From A To Z

Whether writing copy for online or offline – the content I plan is customized and strategic. I put together publishing plans, texts (SEO), develop formats with visual and technical teams, and manage it all using content management systems (Typo3, WordPress, WooCommerce, etc.). I also develop and implement offline strategies as necessary.

See the projects
Text

If it’s SEO texts, storytelling, claims, adverts, web copy, product descriptions, or press releases – as a professional content & copywriter, I develop ideas for texts, put existing ideas down in the right words, and optimize existing texts. My writing helps make brands come alive.

See the projects
Social Media

From planning to editorial management, copywriting, developing posts with visual and technical teams, not to mention posting, community management, growth, and reporting – I manage social media channels in part or in their entirety. I also create and manage advertising campaigns.

See the projects
Conceptualization & Strategy

I develop effective, brand-specific campaigns (online & offline) and design and develop traditional or artistic solutions as necessary for greater reach. As part of this process I also identify potential risks, create communication opportunities, and actualize clear messaging to reach target groups and sales goals.

See the projects
Director

Social clips, trailers, interviews, company profiles, product videos, or image films – I’m an experienced film and video director who also enjoys writing and putting together scripts to put brands and products in the best possible light. This means focusing on exemplary storytelling and achieving sales goals.

See the projects
Slide nach links

Professional Skills

My Talents

Professional Skills

Slide left to see all skills

Content Management Systems
TYPO3, WordPress, WooCommerce, Drupal, Shopify – I work with a wide variety of content management systems (CMS) every single day. I independently create content, edit and publish posts directly into the content management systems and manage shop systems. I love it.
100%

Social Media Management Tools
Hootsuite, Meta Business Suite, Facelift, Later, and more – my daily work includes using a variety of social media planning tools, including campaign management and reporting. This is a great way to control all social activities in one place.
100%

Search Engine Optimization (SEO)
I create texts and keyword content for search engines. This includes optimizing meta-elements and image files, keyword texts, realize on-page and off-page optimizations, and maintain internal link building and backlinks.
100%

Communication Tools
Collaboration is key, and I further rely on video communication via Zoom, instant messaging services such as Slack and Microsoft Teams, and project management tools including Asana, Monday, and Redmine. I love working remotely and appreciate all the digital assistants for this on the market.
100%

Languages
German is my mother tongue. It’s where I feel most a home and the language in which I’m a trained copywriter. However, many of my projects have been translated from English into German, and vice-versa. For some projects I communicate exclusively in English if that works best for my clients.
100%

Photo & Video Portals
Using iStock, Envato Elements, Unsplash, Shutterstock, or other photo & video portals is part of my workaday world as a film and video director and content manager. A film or video shoot isn’t always best for an idea, or may prove prohibitively expensive, so these can be great alternatives.
100%

AI Tools
Brave new world! Aldous Huxley’s work was prophetic and seems to be becoming reality. I personally love this progress, and so have integrated GPT-4o and other minor assistants into my everyday work. I regularly attend professional seminars and deep dives with AI experts. Excited to see what the future holds!
90%

Google Tools
Google docs, Google spreadsheets, Google presentations – Google Tools support me in my everyday work as an online & social-media expert and copywriter. I appreciate shared work on a common document and am more than familiar with this type of workflow.
90%

Microsoft Office
Microsoft Word is my friend and helper, although I prefer to write using Text Edit on a Mac. However, I also enjoy using PowerPoint for presentations. Microsoft Excel and I may one day become best buddies, but meanwhile I’ve at least mastered the basics.
85%

Content Management Systems

TYPO3, WordPress, WooCommerce, Drupal, Shopify – I work with a wide variety of content management systems (CMS) every single day. I independently create content, edit and publish posts directly into the content management systems, and manage shop systems. I love it.

100%
Social Media Management Tools

Hootsuite, Meta Business Suite, Facelift, Later, and more – my daily work includes using a variety of social media planning tools, including campaign management and reporting. This is a great way to control all social activities in one place.

100%
Search Engine Optimization

I create texts and keyword content for search engines. This includes optimizing meta-elements and image files, keyword texts, realize on-page and off-page optimizations, and maintain internal link building and backlinks.

100%
Communication Tools

Collaboration is key, and I further rely on video communication via Zoom, instant messaging services such as Slack and Microsoft Teams, and project management tools including Asana, Monday, and Redmine. I love working remotely and appreciate all the digital assistants for this on the market.

100%
Languages

German is my mother tongue. It’s where I feel most a home and the language in which I’m a trained copywriter. However, many of my projects have been translated from English into German, and vice-versa. For some projects I communicate exclusively in English if that works best for my clients.

100%
Photo & Video Portals

Using iStock, Envato Elements, Unsplash, Shutterstock, or other photo & video portals is part of my workaday world as a film and video director and content manager. A film or video shoot isn’t always best for an idea, or may prove prohibitively expensive, so these can be great alternatives.

100%
AI Tools

Brave new world! Aldous Huxley’s work was prophetic and seems to be becoming reality. I personally love this progress, and so have integrated GPT-4o and other minor assistants into my everyday work. I regularly attend professional seminars and deep dives with AI experts. Excited to see what the future holds!

90%
Google Tools
Google docs, Google spreadsheets, Google presentations – Google Tools support me in my everyday work as an online & social-media expert and copywriter. I appreciate shared work on a common document and am more than familiar with this type of workflow.
90%
Microsoft Office

Microsoft Word is my friend and helper, although I prefer to write using Text Edit on a Mac. However, I also enjoy using PowerPoint for presentations. Microsoft Excel and I may one day become best buddies, but meanwhile I’ve at least mastered the basics.

85%
Meine Talente

Portfolio

Selected Works
  • Editorial, Copywriting & Concepts
  • Social Media
  • Directing
Editorial, Copywriting & Concepts
o-ton, ODEG’s passenger magazine

As head copywriter and editor of the magazine o-ton of ODEG (Ostdeutsche Eisenbahn GmbH), I fill the passenger magazine with ideas and life. A print run of 40,000 copies is published three times a year and is placed in the trains.

Editorial, Copywriting & Concepts
Talent Berlin

I’m the editor-in-chief (TYPO3) and head copywriter for this Berlin online portal’s magazine for professionals since 2013, where people who want to work and live in Berlin can get informed about this. A true passion project of mine and a very true recommendation for all new Berliners!

Editorial, Copywriting & Concepts
Pflegecampus, e-learning platform

E-learning and quality management for healthcare (online course system) - that's Pflegecampus. I supported the start-up as a copywriter and concept specialist in both email marketing and website on-page optimization.

Editorial, Copywriting & Concepts
German Red Cross

As a copywriter and concept developer, I primarily supported the German Red Cross in online communication. Whether it was fundraising campaigns, texts about prominent ambassadors or entire landing pages – I am grateful to have been a part of the humanitarian work.

Editorial, Copywriting & Concepts
SchwuZ Queer Club

I designed a website for the SchwuZ Queer Club, wrote the copy, and managed it in CMS (WordPress). A photo concept was also part of the job. A project that was near and dear to my heart!

Editorial, Copywriting & Concepts
SAFIR, Engineering Languages

I designed a website for this Berlin-based software company, wrote the copy, and managed it in CMS (WordPress). We’re currently working together on new marketing strategies.

Editorial, Copywriting & Concepts
Berlin Recruiting Campaigns

As part of my editorial work for the city of Berlin, I wrote and published recruiting campaigns on an ongoing basis for a variety of professions (TYPO3). Right now, they’re looking for AI specialists.

Editorial, Copywriting & Concepts
Ableton AG

I wrote a variety of help-wanted ads, posters, etc. for the human resources department at Ableton AG, and ran a workshop called “Copy & Contents for Help-Wanted Ads.”

Editorial, Copywriting & Concepts
Aventa Personalmanagement

For the Berlin-based temporary staffing firm Aventa, I designed, wrote, and set up a website in CMS (WordPress). Aventa places personnel in commercial professions.

Editorial, Copywriting & Concepts
PANTAFLIX

For the German Film Awards, I created and wrote a guide for the jury’s viewing platform working in cooperation with the design professionals at PANTAFLIX, among others.

Editorial, Copywriting & Concepts
vanille & marille Eismanufaktur

I designed, wrote, and managed in CMS (TYPO3) the website for the Berlin food brand vanilla & marille. I additionally handle their newsletters, flyers, posters, and so on.

Editorial, Copywriting & Concepts
incorporate berlin

I worked as a wordsmith for the incorporate berlin agency. Working together we created a brochure for the Gewobag Berlin, among other things.

Editorial, Copywriting & Concepts
TRICON

As a copywriting partner for the real estate agency TRICON, I wrote a wide variety of exposés for real estate in Berlin and Brandenburg.

Editorial, Copywriting & Concepts
Ben Posener

I wrote the website and set it up (WordPress) for Berlin-based actor and voiceover artist Ben Posener. Ben has been seen in spots for Siemens, Mercedes Benz, and Bosch.

Editorial, Copywriting & Concepts
germanwingsmag

I spent several years as an editor and author for the inflight magazine of the now defunct Germanwings Airline.

Social Media
Talent Berlin

LinkedIn, Instagram, and Facebook – as the senior social media editor and manager, I put together daily content for Berlin’s official professional employees’ portal.

Social Media
wirberlin

The new brand for the capital city, WIRBERLIN (WE BERLIN), was launched in 2020 and I managed the long, one-year launch phase as the lead social media editor.

Social Media
VYBE brothers

I put my social media skills to good use by supporting the VYBE brothers team for a number of years, including social media support for a big German television show.

Social Media
bluuwa Water Solutions

In 2023, I supported the launch of this Berlin-based company’s Instagram channel by creating their first 3x3 grid post.

Social Media
vanille & marille Eismanufaktur

Instagram and Facebook – I spent more than seven years (until 2022) providing daily content for the social media channels of this ice cream manufactory.

Social Media
Capillé

As the senior social media editor and manager, I spent a year supervising the launch of this Swiss-based beauty brand on Instagram, Facebook, Twitter, and YouTube.

Directing
SchwuZ Image Film

I designed and directed an image film for the SchwuZ Queer Club. The video is the opener on the new website, which was launched in 2022.

Directing
Urban Spiritualist

I designed and directed a launch video, symbolling a powerful transformation, for the market entry of the US brand Urban Spiritualist.

Directing
#berlinjobs | Talent Berlin

I regularly shoot fascinating stories, and manage the editing, for Berlin’s official professional employees’ portal Talent Berlin, where employees from Berlin companies introduce themselves.

Directing
SchwuZ Location Video

To increase inquiries about renting the space, I designed and shot a video for the SchwuZ club that puts a full spotlight on the space itself.

Directing
Successful Arrival | Talent Berlin

I regularly conduct fascinating interviews with people who have successfully landed in Berlin for the magazine of Berlin’s professional employees’ portal, and am lead editor for the interviews afterwards.

Directing
Capillé

For this Swiss-based beauty products brand, I’ve created and directed multiple advertising videos for online use. The goal was launching the brand in German-speaking countries.

Meine Arbeit

Free Initial Consultation

Give me 20 minutes to introduce myself
Book online
For Agencies

Do you need support for your online and social media posts, help with ideas, copy, or a director? Then I’m looking forward to meeting you. During a free initial consultation, it’s best that we talk about current projects, including timing and costs. Book it online right now!

BOOK A FREE CONSULTATION
Book online
For Companies

Are you looking for someone to manage your website, social media channels, or an ideas person, wordsmith, or support for other projects? Then I’m looking forward to meeting you. Book your free call online! Together we can find out what oppor­tunities there are for collaboration.

BOOK A FREE CONSULTATION
Book online
For Solo Entrepreneurs

Do you want to get your business off to a flying start and would like support for your website, social media, or need ideas, copy, photos, or a video production? Then book a free initial consultation with me! In just twenty minutes, we can discuss the details of a potential cooperation.

BOOK A FREE CONSULTATION
Jetzt buchen

5 Good Reasons

to work with me
Cumulative Experience

Director. Senior Level. Call it what you like, my work and expertise is top-notch and I have more than seventeen years of experience.

Cumulative Experience
Flexibility In Time & Location

Whether remote or hybrid – your project’s success is my focus and I adapt my work schedule to make it happen.

Flexibility In Time & Location
Creativity & Professionality

2 in 1 is the name of the game. Good ideas and well-organized working are two of my core strengths. I’m always dependable and always innovative.

Creativity & Professionality
Rigorous Timing

Deadlines? I love them. I work well, every day, in agile projects with challenging timeframes. Bring it on!

Rigorous Timing
Technical Expertise

Calling me tech savvy is a bit of an understatement. I’m at home online and also enjoy learning even systems that are unfamiliar to me, and can do it very quickly.

Technical Expertise
Slide nach links

This Is Me

Click the plus symbol  to see more
Education & Experience
Textkreation Berlin
Entrepreneurial success
2015–present

I opened my own offices in Berlin’s Prenzlauer Berg neighborhood in 2015. So much has happened since then. I’m a wordsmith for agencies and work as a freelance editor and director, concept developer and content strategist for various companies in an array of industries. Versatile and always on the go with new ideas. My clients really appreciate my web skills.

Online First
Web development
2013–2015

In 2013, I returned to Berlin from Munich and started working as a freelancer at the ideenmanufaktur agency in Berlin. During this time I grew as a senior editor and copywriter. I was mainly given jobs as a senior editor and copywriter for online projects (Type3, social media). We still work together to this day, for which I am very thankful.

Studies To Be Copywriter & First Employment
Back to school
2012–2013

Talent isn’t everything! I wanted more: skills, tools, techniques. I learned all of this at the Text-College in Munich. I learned many such skills during my studies, which enabled me to further professionalize my abilities. For instance, aside from purely creative copywriting I was able to add SEO texts and other online skills. While studying I worked for the Berger Baader Hermes Agency.

Freelance Copywriter
The first steps
2006–2012

This was when I started to work as a freelance editor and copywriter. Clients included Germanwings Magazine and L-Mag. As a child of two writers, I was blessed to be born with a talent for writing. I began my professionalization in social media in the year 2007.

More About Me
Arts & Culture

I get an amazing amount of joy from listening to music, looking at art, watching films and series, and reading books. Whenever I find enough time, I enjoy spending it in the world’s galleries, museums, operas, and theaters.

Social Diversity

I’m not just a proponent for using gender-inclusive language, I am also otherwise committed to promoting diversity in society. Whether in my personal or professional life, I’ve been involved in advancing many projects for diversity.

Protecting Animals

I sometimes don’t believe it myself, but I haven’t eaten meat or fish since 1997. I love animals and that’s why I’m involved with the animal protection organization Animal Equality as a sustaining member.

I Love To Travel

Traveling inspires me and helps clear my mind. My favorite trips are to cities. Then that’s where all the wonderful art and culture is that I cannot get enough of. Lisbon, New York, London, and Paris are among my recurring destinations.

Klicke das Plus

What Others Think

Slide left  to read the testimonials
Marcel Weber

Anja is skilled, solution-oriented, pragmatic, and creative. I appreciate her ability to quickly react when problems crop up and find innovative solutions. Her dedication and commitment helped make our collaboration a complete success. She proved to be a valuable partner.

Marcel Weber
SchwuZ Managing Director
Jan Neumann

Anja transformed our ideas into gorgeous texts. We’ve been won over by her professionality and personality and are looking forward to working with her again in the future.

Jan Neumann
CTO at Safir GmbH
Jessica Jonelat

On the same wavelength – that’s how our communication works. Mutual trust in each other’s abilities and the certainty of mutual success are the hallmarks of our work together. High spirits and fun are always guaranteed on our joint projects.

Jessica Jonelat
Head Graphic Designer at ideenmanufaktur GmbH
Oliver Hildebrandt

I love working with Anja from Textkreation so much because she’s an easy-going, funny person who is always completely professional in her work and always delivers on time. (Photo: Jane Engs)

Oliver Hildebrandt
Makeup Artist
Eike Wohlgemuth

I really enjoy working with Anja on design projects because she thinks in a structured and strategic way, has a great visual understanding, and so I can discuss and develop my ideas with her on equal footing.

Eike Wohlgemuth
Graphic Designer at everything is everything
Slide nach links

Newsletter

Stay up to date  and get special offers for my services

    Click on the button to verify yourself as a real person via Google reCAPTCHA!
    » Google reCAPTCHA Privacy Policy

    Jetzt anmelden

    Free Initial Consultation

    Do you have a project you need support with? Then book your free initial consultation directly online here! In just twenty minutes, we will discover the potential and possibilities for working together. I’m looking forward to meeting you.

    By loading the video, you agree to Calendly’s privacy policy.
    Learn more

    Sag Hallo

    Great Offer, But I’m Looking For A Team

    Perfect! Because I head a network of freelance graphic designers, programmers, photo and video producers, project managers, e-marketing specialists, and more. We’ve been realizing projects together since 2015, including websites, web shops, branding, handling social media channels, and successfully managing e-mail marketing and blogs.

    Mein Team

    Drop A Line

    Let’s chat about some great ideas
    Company
    Textkreation Berlin
    Contact Person
    Anja Victoria Gerber-Eulitz
    Address
    Pappelallee 78/79, 10437 Berlin, Germany
    Freelance
    Available starting July 1, 2023.



      Click on the button to verify yourself as a real person via Google reCAPTCHA!
      » Google reCAPTCHA Privacy Policy

      Mein Kontakt

      By loading the map, you agree to Google's privacy policy.
      Learn more