From Berlin. Working remotely and in hybrid formats around Europe. I offer creative ideas in conjunction with customer-specific, professionally customized solutions for brand communication.
Whether writing copy for online or offline – the content I plan is customized and strategic. I put together publishing plans, texts (SEO), develop formats with visual and technical teams, and manage it all using content management systems (Typo3, WordPress, WooCommerce, etc.). I also develop and implement offline strategies as necessary.
If it’s SEO texts, storytelling, claims, adverts, web copy, product descriptions, or press releases – as a professional content & copywriter, I develop ideas for texts, put existing ideas down in the right words, and optimize existing texts. My writing helps make brands come alive.
From planning to editorial management, copywriting, developing posts with visual and technical teams, not to mention posting, community management, growth, and reporting – I manage social media channels in part or in their entirety. I also create and manage advertising campaigns.
I develop effective, brand-specific campaigns (online & offline) and design and develop traditional or artistic solutions as necessary for greater reach. As part of this process I also identify potential risks, create communication opportunities, and actualize clear messaging to reach target groups and sales goals.
Social clips, trailers, interviews, company profiles, product videos, or image films – I’m an experienced film and video director who also enjoys writing and putting together scripts to put brands and products in the best possible light. This means focusing on exemplary storytelling and achieving sales goals.
I’m the editor-in-chief (TYPO3) and head copywriter for this Berlin online portal’s magazine for professionals since 2013, where people who want to work and live in Berlin can get informed about this.
I designed a website for the SchwuZ Queer Club, wrote the copy, and managed it in CMS (WordPress). A photo concept was also part of the job. A project that was near and dear to my heart!
I designed a website for this Berlin-based software company, wrote the copy, and managed it in CMS (WordPress). We’re currently working together on new marketing strategies.
As part of my editorial work for the city of Berlin, I wrote and published recruiting campaigns on an ongoing basis for a variety of professions (TYPO3). Right now, they’re looking for AI specialists.
For the Berlin-based temporary staffing firm Aventa, I designed, wrote, and set up a website in CMS (WordPress). Aventa places personnel in commercial professions.
I designed, wrote, and managed in CMS (TYPO3) the website for the Berlin food brand vanilla & marille. I additionally handle their newsletters, flyers, posters, and so on.
I worked as a wordsmith for the incorporate berlin agency. Working together we created a brochure for the Gewobag Berlin, among other things.
As a copywriting partner for the real estate agency TRICON, I wrote a wide variety of exposés for real estate in Berlin and Brandenburg.
I wrote the website and set it up (WordPress) for Berlin-based actor and voiceover artist Ben Posener. Ben has been seen in spots for Siemens, Mercedes Benz, and Bosch.
I designed and directed an image film for the SchwuZ Queer Club. The video is the opener on the new website, which was launched in 2022.
I designed and directed a launch video, symbolling a powerful transformation, for the market entry of the US brand Urban Spiritualist.
To increase inquiries about renting the space, I designed and shot a video for the SchwuZ club that puts a full spotlight on the space itself.
For this Swiss-based beauty products brand, I’ve created and directed multiple advertising videos for online use. The goal was launching the brand in German-speaking countries.
Director. Senior Level. Call it what you like, my work and expertise is top-notch and I have more than seventeen years of experience.
Whether remote or hybrid – your project’s success is my focus and I adapt my work schedule to make it happen.
2 in 1 is the name of the game. Good ideas and well-organized working are two of my core strengths. I’m always dependable and always innovative.
Deadlines? I love them. I work well, every day, in agile projects with challenging timeframes. Bring it on!
Calling me tech savvy is a bit of an understatement. I’m at home online and also enjoy learning even systems that are unfamiliar to me, and can do it very quickly.
I opened my own offices in Berlin’s Prenzlauer Berg neighborhood in 2015. So much has happened since then. I’m a wordsmith for agencies and work as a freelance editor and director, concept developer and content strategist for various companies in an array of industries. Versatile and always on the go with new ideas. My clients really appreciate my web skills.
In 2013, I returned to Berlin from Munich and started working as a freelancer at the ideenmanufaktur agency in Berlin. During this time I grew as a senior editor and copywriter. I was mainly given jobs as a senior editor and copywriter for online projects (Type3, social media). We still work together to this day, for which I am very thankful.
Talent isn’t everything! I wanted more: skills, tools, techniques. I learned all of this at the Text-College in Munich. I learned many such skills during my studies, which enabled me to further professionalize my abilities. For instance, aside from purely creative copywriting I was able to add SEO texts and other online skills. While studying I worked for the Berger Baader Hermes Agency.
This was when I started to work as a freelance editor and copywriter. Clients included Germanwings Magazine and L-Mag. As a child of two writers, I was blessed to be born with a talent for writing. I began my professionalization in social media in the year 2007.
I get an amazing amount of joy from listening to music, looking at art, watching films and series, and reading books. Whenever I find enough time, I enjoy spending it in the world’s galleries, museums, operas, and theaters.
I’m not just a proponent for using gender-inclusive language, I am also otherwise committed to promoting diversity in society. Whether in my personal or professional life, I’ve been involved in advancing many projects for diversity.
I sometimes don’t believe it myself, but I haven’t eaten meat or fish since 1997. I love animals and that’s why I’m involved with the animal protection organization Animal Equality as a sustaining member.
Traveling inspires me and helps clear my mind. My favorite trips are to cities. Then that’s where all the wonderful art and culture is that I cannot get enough of. Lisbon, New York, London, and Paris are among my recurring destinations.
Anja is skilled, solution-oriented, pragmatic, and creative. I appreciate her ability to quickly react when problems crop up and find innovative solutions. Her dedication and commitment helped make our collaboration a complete success. She proved to be a valuable partner.
Anja transformed our ideas into gorgeous texts. We’ve been won over by her professionality and personality and are looking forward to working with her again in the future.
On the same wavelength – that’s how our communication works. Mutual trust in each other’s abilities and the certainty of mutual success are the hallmarks of our work together. High spirits and fun are always guaranteed on our joint projects.
I love working with Anja from Textkreation so much because she’s an easy-going, funny person who is always completely professional in her work and always delivers on time. (Photo: Jane Engs)
I really enjoy working with Anja on design projects because she thinks in a structured and strategic way, has a great visual understanding, and so I can discuss and develop my ideas with her on equal footing.
Perfect! Because I head a network of freelance graphic designers, programmers, photo and video producers, project managers, e-marketing specialists, and more. We’ve been realizing projects together since 2015, including websites, web shops, branding, handling social media channels, and successfully managing e-mail marketing and blogs.